The RSPB desires to stability a way of nostalgia with a foray into TikTok, because the charity hopes to achieve new audiences and long-term supporters alike.
The Royal Society for the Safety of Birds (RSPB) is likely one of the most well-known and recognised charities for wildlife safety and conservation, supporting a variety of animals and nature reserves.
In its one hundred and thirty fifth yr, the Royal Society for the Safety of Birds (RSPB) is on a mission to point out it’s “far more than a hen charity”.
“You’ll be able to’t save birds with out saving nature and you may’t save nature with out saving birds,” says director of digital tech and comms, Emma Marsh.
“To achieve new audiences, we have now to diversify the sector, perceive the dimensions of our affect and change into extra inclusive and related to folks. I really feel as if we’re actually on course.”
A cornerstone of the brand new model technique is partaking youthful folks. In addition to doing this by its youth council, the RSPB has carried out a “youth mobilisation technique” centered on social media advertising and marketing, significantly by TikTok.
