Celebrating the “beginnings of a brand new M&S”, the retailer is partnering with ITV on a TV present aimed toward lifting the lid on its “high-performance tradition”.
Marks & Spencer is on a mission to broaden its enchantment and relevancy by partnering with ITV on a nationwide seek for its subsequent in-house designer.
M&S: Gown The Nation, hosted by AJ Odudu and Vernon Kay, will doc the hiring course of over six episodes, with the winner becoming a member of one of many design groups at M&S in London’s Paddington.
Anna Braithwaite, advertising and marketing director at M&S clothes and residential, tells Advertising and marketing Week the present will elevate the lid on the retailer’s design course of and “high-performance tradition”, which is “basic” to how the enterprise continues to continues to chase development.
