TikTok has introduced that it has signed on to grow to be the Official Platform Associate for the 2024 Toronto Worldwide Movie Competition, which can see the app incorporate a variety of themed activations and promotions to assist customers rejoice the occasion.
As defined by TikTok:
“Film buffs and movie fanatics can take part on the joy at TIFF by accessing our interactive expertise on TikTok. Search TIFF to take a look at the in-app #TIFF24 Search Hub that includes the most recent fan content material, purple carpet glamour and peeks inside star-studded screenings all through the competition.”
TikTok may also be bringing a collection of creators to the occasion, who’ll be internet hosting premiere screenings, and co-hosting post-screening Q&As with TIFF Programmers. TikTok’s additionally working a panel on the occasion centered on “the ability of fandom,” and the way collaborating with TikTok creators will help increase the recognition of movie releases.
It’s a great way for TikTok to attach its model with trending dialogue stemming from the occasion. And with analysis exhibiting that 47% of TikTok customers have found a brand new film by way of the app, there’s clearly quite a lot of curiosity in movie and celeb content material.
That’ll additionally facilitate expanded alternatives for model tie-ins and affiliations, by connecting to the evolving TIFF dialogue, and expanded chatter based mostly on the most recent movie premieres and celeb information.
It may very well be a great way to hook into the zeitgeist, particularly for manufacturers in Canada.
You possibly can take a look at TikTok’s Toronto Worldwide Movie Competition hub by looking #TIFF24 within the app.
