X has added one other huge title to its evolving video content material slate, with a Kardashian approaching board in an unique content material deal.
No, not Kim or Kylie, however Khloé Kardashian has signed an settlement with X to create a brand new, 26-part “video podcast” on the platform.
I am so excited to share that I am launching my first video podcast collection this fall! That is one thing I’ve needed to do for a very long time, and I can not wait. We now have lots to speak about ???? extra to come back quickly! ???? https://t.co/L0GZfoUwJM
— Khloé (@khloekardashian) June 20, 2024
As per X:
“Khloé will star in and produce this refreshing new collection, as one of many world’s most well-known personalities blends her boundary-pushing humorousness together with her signature relatability to sort out dilemmas starting from the on a regular basis to the ever absurd.”
Sounds nice, I suppose.
X is touting the brand new present as a part of its new “Originals on X” slate of programming, which will “middle on premium, talent-driven ideas” that may initially be accessible solely within the app.
Although for all of its noise about changing into a “video first” platform, and its rising give attention to video as a method to drive extra engagement, I’m unsure that its present programming goes to be breaking any viewership data anytime quickly.
So far, X has signed unique content material offers with:
Yeah, plenty of these look like pretty area of interest packages, which are unlikely to carry huge enchantment. However then once more, sign-up sufficient of those smaller viewers reveals, and that may ultimately develop into an enormous, cumulative viewers. Proper?
I don’t know, I don’t see these being huge sights for advert companions, and I don’t see how these are elevating X’s video product in any vital approach.
It’s additionally fascinating to notice this method in distinction to previous Twitter video initiatives, which included signing unique contracts with the MLB, NFL, and NBA to air video games straight within the app.
Even these didn’t work out, so it’s arduous to see why these much less fashionable choices are going to drive a brand new “video first” period for the app.
However X is definite that that is the best way ahead, and that celebrity-led reveals are going to convey a broader viewers to the app, which, in flip, will allow better alternatives for all creators.
We’ll discover out, however it looks like X nonetheless has a approach to go in securing a really worthwhile video content material slate.
