Whereas TikTok has develop into a key platform for leisure, it’s additionally more and more turning into a vacation spot for discovery, with increasingly individuals now turning to app to be taught extra about merchandise, developments and extra.
Which might be an necessary consideration on your advertising efforts. Relying in your goal market, TikTok could now be a key driver of curiosity, and as such, your model ought to have a presence throughout the increasing TikTok area.
Nicely, for now no less than. TikTok can also be gone from the U.S. as of early subsequent yr, however that end result continues to be but to be decided, amid varied authorized challenges.
Until then, these insights from Adobe could also be of curiosity. Adobe surveyed 808 shoppers, in addition to 251 enterprise homeowners, to glean extra perception into how TikTok is getting used for product discovery.
Some probably useful notes.
