On the subject of digital advertising, it generally seems like the whole lot’s been finished earlier than.
Browse YouTube or scroll via TikTok on any given day, and also you’re more likely to see the identical codecs over and over.
But, there are at all times a number of creators who’re capable of stand out, publishing distinctive and never-before-seen movies.
So, how do you provide you with video content material concepts which might be uniquely new and uniquely you?
On this information, we’re sharing some unusual methods to make use of video in your advertising, plus how you can get the inventive juices flowing to provide you with your personal inventive video concepts.
Suppose Exterior The Field With Your Video Advertising and marketing
If you wish to provide you with 100% distinctive video concepts, you could suppose exterior the field. Simpler mentioned than finished, proper?
In spite of everything, producing “inventive” content material concepts is sort of like “don’t consider the White Elephant” (for us nerds, Ironic Course of Idea): The whole lot you’ve already seen earlier than is more likely to affect your inventive considering.
However like ChatGPT, it’s all about giving your self the correct prompts. Listed here are a number of the inventive catalysts I like to make use of to drum up distinctive, on-brand video concepts:
1. Be The Development
Each “pattern” that’s scorching on TikTok began as a novel idea.
From the “GRWM: Get Prepared With Me” pattern to the “Bounce When She Stroll” trending audio, every video pattern started with one concept.
You merely gained’t know if or when one thing will go viral, so don’t be afraid to be that first video.
If a sure audio makes you snigger or a picture sparks an concept, lean into it.
In case you encounter a scenario that feels relatable to your viewers, flip it right into a skit or tutorial.
Most of the greatest traits begin as uncooked, genuine conditions. The secret is to create content material that’s genuine however with your personal distinctive twist.
Suppose:
- Does this situation, audio, picture, and so on., appear relatable to my viewers?
- What’s an surprising spin I can placed on this that nobody’s finished but?
- Is my concept goofy, quirky, or enjoyable – however surprisingly easy?
Generally, you’ll hit gold; generally, you gained’t. The intention shouldn’t be to power virality.
The intention ought to be to create one thing enjoyable and fascinating. If it’s good, others will wish to recreate it. Then, you would possibly end up turning into the pattern.
2. Entertain The Hypothetical
In video advertising, there are not any guidelines. (Nicely, there are, however in the case of creativity, the sky is just about the restrict).
There’s an enormous alternative to show conventional ideas on their head, problem peoples’ assumptions, and, let’s face it, ruffle some feathers in your business.
Entertain the hypothetical. Ask the “what if” questions, after which play out the situation in your video content material.
For instance:
- What if the key to happiness wasn’t private fulfilment, however espresso?
- What if, within the search engine optimisation business, content material wasn’t king however queen?
- What if canine folks and cat folks lived in separate societies?
- What if social media influencers have been from Venus and everybody else was from Earth?
I do know these questions appear ridiculous, however that’s the purpose. In case you’re making an attempt to capitalize on video content material concepts that aren’t performed out, you must break the mildew.
The enchantment of those subjects is that they seize customers’ consideration, particularly if the conclusion isn’t what’s anticipated.
This immediate works even higher if you’ll be able to relate the hypothetical situation to your business, both flipping the script on a standard idea or providing contrasting recommendation to that of different “consultants” in your discipline.
3. Turn out to be A Mixologist
Viewers are intrigued when two seemingly unrelated ideas are mashed up collectively.
Advertising and marketing and horseback using? Ecommerce and the nail salon? Christmas morning and physician’s appointments? It’s time to observe your video mixology abilities.
You’d be shocked what number of connections exist between advertising a enterprise and on a regular basis ideas.
I imply, we see it on a regular basis on LinkedIn, with influencers sharing what their morning cup of Joe taught them about lead era. This kind of content material works as a result of it’s surprising, random, and will get folks considering.
Listed here are a number of examples:
- “Fishing and Consumer Retention: Preserve ‘Em on the Line”
- “My Go to to the Nail Salon Was a Good Metaphor for Product Advertising and marketing…”
- “I Rage Stop My Enterprise. Video Video games, Advertising and marketing, and Painful Classes”
Strive being a video advertising mixologist. Contemplate how two unrelated ideas can come collectively, after which tie the teachings into your model or business.
4. “Steal” From Different Industries
Industries are typically siloed from one another. Do Kim Kardashian followers know what’s happening in crypto, or vice versa? Perhaps. However it’s much less probably these viewers obtain the identical video feed. You should use this to your benefit.
Take a gander at what’s trending in different industries. That is simply completed by doing a key phrase search on Instagram, YouTube, or TikTok.
After a number of scrolls, you’ll get a way of what subjects and codecs are performing nicely and maybe provide you with some concepts to your personal discipline.
For example, the “GRWM” pattern has been scorching within the magnificence and style business for some time, however not a lot in advertising.
Say you’re making an attempt to develop your private model. A “GRWM as a Full-Time Internet Designer” may be a contemporary idea along with your followers.
One other instance may be the “#WomeninMaleFields” pattern, the place creators make ironic jokes about girls working in male-dominated industries and navigating the relationship scene.
In case you’re a product designer, maybe you capitalize on this pattern with a video like, “Did your boyfriend assist you sketch that prototype? #ProductDesigner.”
Whereas I don’t advocate really stealing whole video concepts, you may achieve inspiration by scrolling via different business video feeds, and making use of scorching traits to your personal area of interest.
5. Up The Interactivity Issue
With synthetic intelligence (AI) and augmented actuality (AR) know-how at its prime, there are such a lot of methods so as to add interactive elements to your movies.
The place most creators play it protected with “speaking head” movies, you may get inventive with AR-enabled parts and “gamified” experiences.
For example, for those who personal a regulation agency, you can create a video that simulates a digital session, whereby viewers can “meet with” an lawyer, navigate the consumption course of, and obtain a step-by-step walkthrough of submitting their case.
This may occasionally require superior technical abilities, however you may work with a designer to create 3D fashions of your workplace, utilizing digital mannequin instruments like Blender.
Or, you can design a “select your personal journey” video sequence that takes viewers via a novel storyline.
For instance, the authorized course of for getting a house, beginning a enterprise, or submitting a private harm declare. Customers can choose their very own selections, affect the result, and even work together with a digital authorized skilled.
With all of at this time’s tech at our fingertips, creating customized experiences and interactive worlds is simpler than ever.
6. Do The Time Warp
Conventional “earlier than and after” movies are performed out. Time-lapse movies are in. As a substitute of evaluating earlier than and after photos of buyer outcomes, create movies that present their journey in motion.
Whether or not it’s a health program, a house renovation, or an overhaul of a shopper’s lead era technique, time-lapse movies inform a narrative and make viewers really feel like they’re a part of the method.
Pair this content material with a voiceover, actual testimonials, and captions, and also you’ve received your self an attractive video.
These movies are simple to make with the assistance of transitions in video enhancing software program like iMovie, or with the assistance of an expert video editor.
7. Dwell Video Is Not Useless
Dwell video streaming, like Fb Dwell, has been round for some time, however many extra platforms have began providing an array of stay video capabilities.
This presents new alternatives to transcend normal pre-recorded movies.
Listed here are a number of methods to leverage stay video platforms:
- Fb Dwell: Nice for rising a neighborhood, conducting Q&A classes, and sharing tutorials. Integrates instantly with Fb Pages, Teams, and Occasions.
- YouTube Dwell: Preferrred for long-form movies and reaching a big viewers. You’ll be able to embed stay streams in your web site or share by way of hyperlinks. Contains Tremendous Chat and Tremendous Stickers options for monetization.
- Instagram Dwell: Provides interactive options like polls, questions, and stay visitor invitations. Nice for behind-the-scenes footage, influencer collaborations, informal chats, and fast suggestions.
- LinkedIn Dwell: Preferrred for B2B companies and thought leaders trying to attain different professionals. Dwell streaming options for webinars, business updates, and Q&A classes.
- TikTok Dwell: Finest suited to reaching youthful audiences and fostering real-time engagement. Contains gifting and tipping choices for monetization. Preferrred for fast tutorials, influencer promotions, and viewers Q&A.
What’s cool is that stay movies can generally be downloaded and reposted as static movies later.
For instance, Fb Dwell has a “obtain” operate the place it can save you your stay video session after which add it to different platforms, like YouTube or Instagram.
Video: Your Model’s Digital Benefit
Manufacturers that leverage video in inventive, progressive methods can earn dividends of their advertising efforts.
Don’t underestimate the attain and affect of relatable, genuine content material. You probably have a novel concept with first rate manufacturing high quality, you may simply be the subsequent scorching pattern.
You don’t must be a video advertising skilled to succeed. Typically, essentially the most impactful movies are based mostly on concepts drawn from on a regular basis life.
Search for inspiration in your work, environment, and buyer tales. Then, add your distinctive spin to create a video that resonates along with your viewers and cuts via the noise.
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Featured Picture: Chay_Tee/Shutterstock
