5 Tips To Increase Website Traffic After The Google Algo Update

This submit was sponsored by Stay22. The opinions expressed on this article are the sponsor’s personal.

The most recent Google replace hit our companions – journey bloggers – onerous. Regardless of the challenges introduced by this replace, we’re amazed by their resilience.

Though we can’t affect Google, we will positively take cost of the issues inside our attain.

Listed here are 5 journey blogger-tested methods to extend web site visitors after the most recent Google replace.

Get probably the most out of every customer. Try our information, Ten Suggestions for Maximizing Income for Journey Bloggers.

1. Use Pinterest As An Further Search Engine

Many individuals consider Pinterest as a social media platform, nevertheless it features rather more as a search engine.

Pinterest’s instruments make it a improbable strategy to get guests to your web site.

How To Get Began With Pinterest

1. Create a brand new enterprise account or hyperlink/convert a private account to realize entry to enterprise instruments like Pinterest Enterprise Hub and Pinterest Analytics, which let you monitor searches and key phrases.
2. Write a catchy bio in your profile. In case you have area of interest key phrases you employ in your web site, embody them right here.
3. Declare your web site, permitting you to trace every time somebody shares your web site content material on Pinterest. Moreover, it’ll robotically embody your Pinterest profile and a observe button so you possibly can appeal to extra guests.

How To Use Pinterest Like A Professional

Pinterest is constructed round footage, so having nice visuals is important. You wish to make yours stand out on the web page.

1. If you journey, snap many footage and choose the most effective ones later.
2. Use design instruments like Canva so as to add textual content, create fascinating layouts, and add branding components.
3. Create boards to arrange your content material into classes, comparable to by vacation spot or weblog submit kind.
4. Similar to every other search engine, key phrase analysis is critical on Pinterest. Use enterprise instruments like Pinterest Tendencies, which helps you to see key phrase search quantity and which pins are hottest for them.
5. Use your chosen key phrases in every single place potential, together with pin titles, pin descriptions, and board descriptions.

Earlier than you begin pinning, optimize your weblog posts to maximise income to make sure each customer counts. See how to try this in our information Ten Suggestions for Maximizing Income for Journey Bloggers.

2. Hold Guests Engaged With E-mail Advertising and marketing

E-mail advertising and marketing is necessary since you personal it. Instagram might ban your account, Google can derank you, however your e mail listing is all the time yours.

Use this technique to construct much less unstable, constant visitors as a substitute of latest visitors.

How To Get Began With E-mail Advertising and marketing

1. Choose an e mail advertising and marketing supplier. Journey bloggers love MailerLite and MailChimp as a result of they’re low-cost and easy.
2. Begin gathering e mail addresses. Create a mailing listing signup type along with your web site host and insert it on the finish of posts to gather your readers’ info.

How To Use E-mail Advertising and marketing Like A Professional

1. Create a lead magnet that entices readers to share their info in change for it. Widespread lead magnets within the journey running a blog group are journey guides, ebooks, and itineraries.
2. The objective of e mail is to get your reader onto your website. Hold your emails brief and embody spectacular footage and a transparent hyperlink to your web site. Go away them wanting extra in order that they click on via.
3. Earlier than sending an e mail directing visitors to considered one of your pages, make sure the web page is about as much as maximize income. See how in our information, Ten Suggestions for Maximizing Income for Journey Bloggers.

“Whereas search engine marketing is commonly touted because the king of visitors, good e mail advertising and marketing is absolutely the queen. We frequently see spikes in our net analytics after we e mail our viewers, however these spikes aren’t simply momentary. They assist our customers construct habits. We merely wouldn’t have almost the enterprise we’ve got at the moment with out activating our e mail listing.”

Beth Stanos, Wanderful CEO & Founder

3. Add Your Content material To Flipboard To Seize Extra Web site Visits

Flipboard is an article curation web site that lets customers flip via articles from totally different publications, like magazines.

How To Get Began With Flipboard

1. Obtain the Flipboard app on cell and create an account and profile.
2. Create Flipboard magazines. These are subject classes that group your content material (very like Pinterest boards).
3. Add your weblog posts to them from the journal web page on Flipboard or the Flipit Chrome bookmark.

Screenshot taken from Flipboard, June 2024

How To Use Flipboard Like A Professional

1. Add your recent weblog posts to Flipboard proper after publishing.
2. Add related content material to your magazines that isn’t your individual. Participating with different bloggers’ content material and sustaining new content material in your magazines helps your attain.
3. Embody your goal key phrases in your journal descriptions, submit captions, and profile.

“Flipboard has turn into a significant visitors supply for all 3 of my web sites. They’ve improbable instruments for creators, like storyboards, scheduling, and RSS feeds for magazines, making creating and sharing compelling content material straightforward.”

Amanda O’Brien, theboutiqueadventurer.com Founder

4. Get Found With Quick-Kind Movies On Social Media

Do you know 77% of vacationers use social media when planning their journeys? Get their eyes in your content material with short-form movies on platforms like TikTok, Instagram, and YouTube shorts.

These platforms have algorithms to serve your content material to individuals who don’t observe you, making them ultimate for readers to find you.

How To Get Began Making Movies

1. Create your accounts on YouTube, Instagram, and TikTok.
2. Obtain Capcut, a free cell app for video enhancing. It’s higher than the in-app enhancing performance, with pre-installed templates and results.
3. Create a Linktree account or an alternate. All three platforms make it tough for customers to go away and go to your website, so a spot the place customers can go for all of your hyperlinks is critical.

“PLACES ON EARTH WITH THE BLUEST WATER” by @thetravelshack, June 2024

How To Make Quick Video Content material Like A Professional

1. Whereas touring, preserve video creation behind your thoughts. If you see eye-catching surroundings or an fascinating setting, be able to seize it in video. Your video’s “wow” issue differentiates between a mediocre and a improbable video.
2. On Instagram, write detailed captions. On YouTube and TikTok, preserve captions as transient as potential.
3. Voice-over, on-screen textual content, and music are essential to your engagement charge. You’ll be able to add these with Capcut or in-app.
4. Decide your video thumbnails fastidiously. Make sure that they stand out in a grid of different movies.
5. Lastly, preserve your brief video brief. The best size for a Reel is seven to eleven seconds, a TikTok 21 to 34 seconds, and a YouTube Quick 25 to 35 seconds.

“TikTok helped us to get our second weblog on Mediavine. We shared detailed movies about “tips on how to do one thing” and all the time included a name to motion, directing viewers to our weblog for extra info. In recent times, we’ve had movies go viral whereas encouraging followers to go to the hyperlink in our bio. This has resulted in hundreds of clicks to our web sites.”

Natasha Alden, theworldpursuit.com Co-Founder

5. Expose Your self To New Audiences With Visitor Posting

Having your writing printed on one other web site provides you entry to a complete new viewers, making it a superb technique for attracting new readers.

How To Begin Visitor Posting

1. Discover locations that settle for visitor posts. Many publications have open submissions that you may undergo.
2. In case you see a website that has visitor posts however no open submissions, discover their contact info and ship an inquiry e mail.
3. Create a pitch by explaining your journey experience and supply writing samples.

How To Visitor Put up Like A Professional

1. When creating your pitch, perceive the positioning’s wants. What content material gaps have they got? Focus your pitch there.
2. Natural visitor posting alternatives come up if you happen to take the time to community. Assembly and growing friendships with journey bloggers is a good way to share audiences. You’ll be able to community on social media, in addition to in-person occasions like TBEX, TravelCon, and Traverse.
3. Create a transparent hyperlink again to your weblog and embody a catchy description so readers will likely be enticed to learn extra of your content material.
4. Strategize by monitoring the visitors of potential websites with instruments like SEMRush and choose the best choice.

Screenshot from japan.journey, June 2024

“Creating content material for an additional publication to share as a standalone article permits you to share new experience a few sure space. Whether or not via the article itself or subsequent social shares, a brand new viewers will get publicity to you as a author.”

William Tang, goingawesomeplaces.com Founder

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Picture Credit

Featured Picture: Picture by Shutterstock. Used with permission.