25 Snapchat Statistics & Facts For 2024

Snapchat, recognized for its ephemeral content material, revolutionary augmented actuality (AR) options, and fiercely loyal consumer base, is a crucial participant within the social media panorama.

Whereas it generally flies beneath the radar – as different platforms like TikTok, YouTube, and Instagram are likely to dominate the cultural dialog – Snapchat is an extremely highly effective advertising instrument that holds a novel place within the hearts and minds of its customers.

On this article, we’ll discover what it is advisable to find out about Snapchat, with insights that make clear what audiences consider the app and the place its strengths lie.

From consumer development tendencies to promoting effectiveness, let’s take a look at the state of Snapchat proper now.

What Is Snapchat?

Snapchat is a social media app that enables customers to share pictures and movies with buddies and followers on-line.

Not like different social platforms like Fb, Instagram, and TikTok – the place a lot of the content material is saved completely – Snapchat prioritizes ephemeral content material solely.

As soon as seen, Snapchat content material disappears, which provides a layer of spontaneity and privateness to digital interactions.

Snapchat leverages the facility of augmented actuality to entertain its viewers by creating interactive and immersive experiences via options like AR lenses.

Customers may discover a wide range of stickers, drawing instruments, and emojis so as to add a private contact to all the pieces they publish.

What began as a small assortment of instruments in 2011 has now expanded to an enormous library of revolutionary options, reminiscent of a personalised 3D Snap Map, gesture recognition, audio suggestions for lenses, generative AI capabilities, and way more.

Creating an account on Snapchat is straightforward. Merely obtain the app on Google Play or the App Retailer. Set up it in your machine, and also you’re prepared!

25 Shocking Information You Didn’t Know About Snapchat

Let’s dive in!

1. Snapchat Has 406 Million Day by day Lively Customers

That quantity, launched by the corporate in October 2023, represents a rise of 43 million year-over-year – a 12% enhance.

Right here’s a chart from Statista exhibiting Snapchat’s consumer development from 2014 to 2023:

And with 750 million month-to-month energetic customers (MAUs), Snapchat is the fifth-biggest social media community on the earth.

2. Customers 18-24 Years Outdated Account For The Greatest Chunk Of Snapchat’s Viewers

In line with Snapchat’s personal promoting information, the platform has 243.5 million customers aged 18 to 24 – representing 38.6% of its whole advert viewers.

The second largest group of customers are between the ages of 25 and 34, adopted by 13-17-year-olds – proving that Snapchat is reaching younger individuals world wide.

On the flip facet, the platform isn’t big with older customers; individuals aged 50 and over account for under 3.8% of Snapchat’s whole advert viewers.

As a marketer, you’ll be able to take a touch on what your marketing campaign ought to deal with when you use Snapchat. As Snapchat’s personal report places it:

“From its inception, Snapchat has inherently created a frictionless area the place Gen Z creatives can experiment with their identities, but not must really feel like they’re ‘on model’ in speaking to their shut buddy teams.”

3. Snapchat Reaches 90% Of The 13 To 24-Yr-Outdated Inhabitants

It additionally reaches 75% of individuals between the ages of 13 and 34 in over 25 international locations, in keeping with Snapchat’s estimates.

Within the US, 59% of American youngsters (between the ages of 13 and 17) report utilizing Snapchat. This quantity quantities to roughly six in 10 US teenagers.

4. Snapchat Customers Open The App Practically 40 Occasions A Day

In line with the corporate, this implies individuals work together with their social circles on Snapchat greater than every other social community.

Within the US, about half of youngsters (51%) report utilizing Snapchat at the least as soon as a day – making it barely extra common than Instagram, however not fairly as common as YouTube or TikTok.

5. Taco Bell Paid $75,000 For twenty-four Hours Of The Taco Filter/Advert

To spice up gross sales, Taco Bell launched the taco filter on Snapchat. Right here’s what it appeared like.

In the present day solely: flip your self right into a taco utilizing our @Snapchat lens. As a result of Cinco de Mayo. pic.twitter.com/P4KwLdFNFZ

— Taco Bell (@tacobell) Might 5, 2016

The filter is humorous, related, and distinctive. Customers adored it, and it received 224 million views.

That’s nice, contemplating Taco Bell paid $75,000 for the advert – which really proved to be an amazing funding for the publicity the model acquired.

6. Extra Than Half (50.6%) Of Snapchat Customers Are Feminine

In distinction, 48.7% of the platform’s international customers are male.

Whereas there’s not an enormous discrepancy between the demographics right here, it’s useful data for any entrepreneurs seeking to put collectively Snapchat campaigns.

7. Snapchat Is The No. 1 App Individuals Use To Share What They Purchased

Is your model seeking to attain younger social media customers world wide? Snapchat could possibly be the proper platform for you.

Persons are 45% extra prone to advocate manufacturers to buddies on Snapchat in comparison with different platforms.

They’re additionally 2X extra prone to publish a few present after receiving it – making Snapchat a strong instrument for influencer advertising and model partnerships.

8. Snapchat Pioneered Vertical Video Advertisements

As soon as a novelty within the social media business, vertical video adverts have turn into one of the vital common methods to promote on social media and attain international audiences.

What are vertical video adverts? It’s self-explanatory: They’re adverts that may be seen along with your cellphone held vertically. The advert format is optimized for the way we use our cell gadgets and designed to create a non-disruptive expertise for customers.

You’ve positively seen numerous video adverts by now, however do you know Snapchat pioneered them?

9. You Can Comply with Rock Star Enterprise Specialists On Snapchat

Who knew Snapchat could possibly be a strong enterprise instrument? Listed here are the highest three specialists it’s best to observe proper now:

10. Extra Than 250 Million Snapchatters Have interaction With AR Each Day, On Common

Snapchat was the primary social media app to essentially prioritize the event of AR options, and it’s paid off.

Over 70% of customers have interaction with AR on the primary day that they obtain the app – and, thus far, there have been greater than 3 million lenses launched on Snapchat.

11. Individuals Are 34% Extra Seemingly To Buy Merchandise They See Marketed On Snapchat

When in comparison with watching the identical advert on different social media platform, Snapchat proves to be an efficient approach to attain and convert.

12. Snapchat Is The King Of Ephemeral Content material Advertising and marketing

Ephemeral content material advertising makes use of video, pictures, and media which might be solely accessible for a restricted time.

Listed here are three causes it really works:

• It creates a way of urgency.
• It appeals to patrons who don’t wish to really feel “offered.”
• It’s extra personalised than conventional gross sales funnel advertising.

Guess who’s one of many kings of ephemeral content material advertising? That’s proper: Snapchat.

Think about that if it weren’t for Snapchat, Instagram Tales would possible not exist proper now.

13. Extra Than 5 Million Individuals Subscribe To Snapchat+

Snapchat+ is the platform’s paid subscription service that provides customers entry to unique and pre-release options on the platform.

Subscribers additionally obtain a variety of different perks, together with choices to customise their app expertise and the power to see what number of occasions their content material has been rewatched.

The truth that so many tens of millions of customers are keen to pay for particular entry and options to Snapchat must be an indication to manufacturers and entrepreneurs in all places that the platform has a powerful pull with its viewers.

Past that, the truth that Snapchat+ drew 5 million subscribers inside only a yr or so of launching is spectacular by itself.

14. Snapchat Reaches Practically Half Of US Smartphone Customers

In line with Statista, roughly 309 million American adults use smartphones right this moment.

Snapchat’s means to succeed in such a substantial portion of US smartphone customers is notable.

15. Snapchat Customers Spend An Common Of 19 Minutes Per Day On The App

That’s 19 minutes manufacturers can use to attach with individuals, develop model consciousness, and convey their message.

16. Snapchat’s Authentic Identify Was Picaboo

In truth, Snapchat did run as Picaboo for a few yr.

17. Snapchat Was Created After 34 Failures

Snapchat creators Evan Spiegel, Bobby Murphy, and Frank Reginald Brown labored on the Snapchat mission whereas they have been finding out at Stanford College.

After 34 failures, they lastly developed the app as we all know it right this moment.

18. Snapchat’s Creators Had A Main Falling-Out Earlier than The App Was Launched

Frank Reginald Brown was ousted from the Snapchat mission by his buddies.

Though nobody is aware of the actual story, Brown claims Spiegel and Murphy modified the server passwords and ceased communication with him a month earlier than Snapchat was launched.

19. Snapchat Downloads Doubled After The Launch Of The Toddler & Gender Swap Filters

Customers downloaded Snapchat 41.5 million occasions in a month after the discharge of those filters!

20. Mark Zuckerberg Tried To Purchase Snapchat

Snapchat’s house owners refused to promote Snapchat to Zuckerberg (despite the fact that the supply went as excessive as $3 billion!).

21. Snapchat’s Mascot Is Referred to as Ghostface Chillah

The mascot was impressed by Ghostface Killah of the Wu-Tang Clan – and when you think about that the app was as soon as known as “Picaboo,” the ghost brand makes extra sense.

Apparently, Snapchat co-founder and CEO Evan Spiegel has stated that he developed the mascot himself and selected a ghost primarily based on the ephemeral nature of Snapchat content material.

22. Fb And Instagram Borrowed Ephemeral Content material From Snapchat

As we talked about above, we’ve got Snapchat to thank for Fb and Instagram Tales, which have since turn into integral to the social media expertise.

Snapchat additionally pioneered the usage of AR filters, which have been adopted by Instagram and paved the best way for the filters that dominate the world of TikTok right this moment.

23. 75% Of Gen Z And Millennials Say Snapchat Is The No. 1 Platform For Sharing Actual-Life Experiences

Social media is all about genuine moments and human connection – and social media advertising isn’t any completely different.

With such a lot of younger individuals preferring Snapchat over different platforms for sharing their life experiences, entrepreneurs ought to observe swimsuit.

Discover methods to share behind-the-scenes moments along with your crew and firm, and emphasize the people behind the model.

24. Snapchat Customers Have Over $4.4 Trillion In World Spending Energy

That’s nothing to sneeze at.

25. In 2022, Snapchat Generated $4.6 Billion In Income

It’s at the moment valued at over $20 billion.

Trying Forward With Snapchat

Snapchat’s ephemeral content material, intimacy, and spontaneity are robust factors for on a regular basis customers, content material creators, and companies alike.

Entrepreneurs ought to hold a eager eye on rising tendencies throughout the platform, reminiscent of new AR developments and evolving consumer demographics.

These seeking to attain youthful audiences or present an genuine, human facet of their model ought to think about wading into the waters of Snapchat.

By harnessing the facility of ephemeral content material and interesting options, manufacturers can successfully use Snapchat to develop their model consciousness, have interaction with audiences on a extra private degree, and keep related within the fast-paced world of digital advertising.

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