The About Us web page of your web site is an important supply of knowledge for anybody who desires to know extra about your online business.
It’s the place you showcase your historical past, the distinctive worth of your work, your mission and imaginative and prescient, and the audiences you serve.
Collectively, the design, written content material, and visible parts of an About Us web page inform an necessary story about who you’re and what issues to you.
How will you profit from this integral a part of your advertising technique?
On this article, uncover what makes an distinctive About Us web page and discover 25 examples to encourage your personal web page design and content material.
What Makes A Nice About Us Web page?
There isn’t any definitive template for creating a fantastic About Us web page.
Nonetheless, I discovered 4 key elements to creating a compelling narrative together with your model story.
Your Imaginative and prescient And Mission
There’s not often a have to outright say, “Our imaginative and prescient/mission is ____,” however you should convey the aim of your online business in your About Us copy.
Speak about why your model exists, what makes you completely different, and the challenges you remedy – past the apparent answer you promote.
That is key for attracting expertise, in addition to potential consumers who align together with your goals and worth targets.
Your Story (Historical past)
Each enterprise has an origin story value telling, and normally one which justifies why you do enterprise and have purchasers.
Some centennial enterprises have pages of content material that may match on this part, whereas startups can inform the story of how the corporate was born, its challenges, and its imaginative and prescient for the long run.
No matter it’s, your story issues to your potential consumers and group members. Make it entertaining and as immersive as you may.
Your Providers (And Advantages)
Even when your providers are the main focus of your homepage and devoted product pages, summarizing them in your About Us web page is essential for alignment with model values.
Spotlight the advantages of your options, showcase what you do, and set up why you’re distinctive.
Your Social Proof
Evaluations, shopper logos, case research, and testimonials convey consistency to your About Us web page. Social proof demonstrates the authenticity of your claims and the affect you may convey to future purchasers.
With these 4 elements in thoughts, you’ll have a framework from which to construct an interesting and distinctive About Us web page that comes with your online business’s most necessary asset: your purchasers.
If you’re searching for inspiration, the 25 examples beneath function About Us pages that excel at partaking their viewers and telling their model story.
Examples Of About Us Pages For Inspiration
1. 6sense
6sense demonstrates its credibility within the information know-how trade with a compelling firm timeline detailing the evolution of its proprietary options since 2014.
The opposite parts then reinforce the worth of 6sense’s synthetic intelligence (AI) and machine studying (ML) options with its three core values promptly displayed as “Knowledge-Obsessed,” “Future Pushed,” and “All the time Curious.”
Wrapping up the web page with its international workplaces and World Pledge 1% motion, 6sense showcases its presence throughout continents and company social accountability (CSR) towards the communities the place they reside and work.
2. Adobe
Screenshot from Adobe, February 2024Adobe focuses on the long run with its About Us web page, showcasing how this 40-year-old group is innovating with AI-driven options for inventive groups, information analysts, and entrepreneurs.
A memorial for its co-founder, John Warnock, demonstrates look after the corporate’s legacy and showcases how this tradition of innovation began with a glimpse into the inventor of the PDF format.
Following a breakdown of its merchandise, Adobe shares case research of family names like Coca-Cola and BMW earlier than succinctly presenting its objective and values.
Filled with coloration, Adobe’s About Us web page is partaking and clear in its worth for the neighborhood of inventive customers and purchasers.
3. Animal Rescue League of Boston
Screenshot from Animal Rescue League of Boston, February 2024The Animal Rescue League of Boston (ARL) boasts a wealthy historical past. It was based again in 1899 by Anna Harris Smith, a social employee who wished to fight the mistreatment of horses and the sheer quantity of stray canine and cats within the metropolis.
ARL does a terrific job of sharing its 125-year historical past of help for animals on its About Us web page, which is wealthy with photograph collections from the previous to the current.
The hyperlinks to belongings invite the person to study extra about ARL’s trigger. As an illustration, the affect report is a one-pager that proves its help for over 20,000 animals in Massachusetts alone. On the finish of the web page, management photographs that includes pets are a pleasant contact to strengthen ARL’s dedication to serving to animals.
This About Us web page is an instance of find out how to present front-and-center your mission and pluck the heartstrings of your viewers with simply the proper content material.
4. Arctic Wolf
Screenshot from Arctic Wolf, February 2024With a daring declare to “finish cybersecurity threat,” Arctic Wolf makes use of metaphors and analogies with its canine namesake to ask you to affix its pack, see its “pack affect” (company social accountability), and even consists of howls in its movies.
Arctic Wolf embraces enjoyable whereas demonstrating authority, that includes its timeline of achievements since its founding in 2012, in addition to its penetration within the sector by processing over 3 trillion safety occasions per week for over 5,000 clients with 411% ROI.
This About Us web page exemplifies {that a} enjoyable contact to B2B branding is feasible whereas reinforcing confidence amongst key consumers.
5. Born2Bond By Bostik
Screenshot from Born2Bond By Bostik, February 2024Adhesives chief Bostik has a devoted web site for its new Born2Bond merchandise, which additionally has an About Us web page for describing its distinctive advantages.
By linking to distinctive pages per trade, Bostik permits customers to study extra about their calls for whereas holding the About Us web page compact and targeted on its core messaging: adhesives for a contemporary world.
With intelligent use of brand name colours, the Born2Bond product line makes a robust impression in an instance of an About Us web page, which is compact but efficient for demonstrating the advantages of recent options.
6. Model USA
Screenshot from Model USA, February 2024Model USA, the group tasked with encouraging international tourism to the U.S., options an About Us web page that serves as a hub for locating its group, downloading toolkits, and studying studies.
It’s an instance of an About Us web page that covers all bases but doesn’t really feel cluttered or complicated; the copy and navigation are clear, as is the worth of Model USA to the nation’s financial system and progress.
The CEO’s message originally of the About Us web page demonstrates its dedication to fostering financial progress. It establishes a significant reference to each vacationers and companies throughout the trade.
7. Brightcove
Screenshot from Brightcove, February 2024Video has more and more turn out to be a key format prior to now years for B2B advertising, and streaming know-how platform Brightcove showcases credibility proper firstly with an Emmy on its About Us web page.
The messaging is brief, that includes solely a paragraph of copy and a video, but it speaks volumes for the person to know that they’re a frontrunner in enterprise streaming and in navigating all its complexities.
By holding it quick and candy with an “Discover extra” part, shopper logos, CTAs, and a search bar, this About Us web page conveys its message swiftly.
8. Related Nation
Screenshot from Related Nation, February 2024Related Nation’s About Us web page is an instance of find out how to promote constant messaging throughout headers, CTAs, and minor parts on an online web page.
The purpose of this non-profit is to enhance entry to high-speed web throughout the U.S., which is offered with the slogan “shut the digital divide” within the second header and first CTA, in addition to in its mission and video celebrating 20 years of labor.
The About Us web page additionally ensures that the reader understands the important thing function of this non-profit by way of succinct copy about what the corporate does and believes in, in addition to a glossary that clarifies web jargon reminiscent of “fiber” and “spine” for much less tech-savvy audiences.
9. Deputy
Screenshot from Deputy, February 2024Deputy reveals its persona and pleasant tone i this About Us web page, which opens with a “welcome” and ends with “let’s get social.”
The copy reinforces its distinctive advantages as a staffing answer, evidenced by its values reminiscent of “Clock in for the client” and “Personal your shift.”
The timeline begins with a basic but partaking startup story, recounting how the founder found an answer to their downside with staffing admin and developed an in-house platform.
Years later, this platform could be shared with the world, resulting in over 320k firms now utilizing Deputy.
It’s a nice instance of an About Us web page for SaaS, startups, and organizations within the tech area.
10. Gartner
Screenshot from Gartner, February 2024This About Us web page is full of copy, but it avoids overwhelming customers by highlighting key figures and the worth of Gartner’s consultants for B2B organizations.
With 40 years of expertise throughout 90 international locations, it affords compelling social proof on the prime proper of the web page – a first-rate location in accordance with heatmap analysis.
The web page affords tabs to find the model’s consultants, consulting, instruments, and benchmarks, concluding with the “Life at Gartner” part targeted on group tales. That includes crisp visuals and concise copy, it facilitates scrolling.
Total, Gartner makes good use of prime actual property on its About Us web page with information factors, utilizing it as a hook to encourage discovery of the extra conventional, institutional pages.
Anybody who needs to showcase their information entrance and middle ought to emulate this method.
11. GoTo
Screenshot from GoTo, February 2024Splashes of yellow and blue make this About Us web page eye-catching and pleasant, which is a key promoting level of GoTo for its audiences.
The corporate is all about making individuals’s work simpler by way of its communication and IT options.
Product copy reinforces this pleasant tone, with the audiences damaged down into “individuals,” “companies,” and “everybody,” which invite the person to find its product suite with a CTA.
GoTo demonstrates find out how to create an approachable About Us web page that is freed from trade jargon, which is vital when your audiences have various data ranges.
12. Google
Screenshot from Google, February 2024As a family identify, Google focuses on its cultural affect to have interaction readers on its About Us web page, which is dynamically up to date with new content material (the part on the backside is up to date with its day by day doodle).
For instance, once I started writing this text (January 2024), the web page highlighted its 25 Years In Search video. Solely per week later, it switched to a Doodle contest for kids to earn scholarships and tech for faculties.
Google wraps up the web page with case research of individuals using its tech for the betterment of its communities, furthering its already evident company social accountability and international affect.
It’s a high-quality instance of an About Us web page that showcases the advantages of its merchandise whereas inspiring a way of neighborhood amongst customers.
13. Helmsley Charitable Belief
Screenshot from Helmsley Charitable Belief, February 2024As a philanthropic establishment, the Helmsley Charitable Belief strives to showcase the worth of its work. This About Us web page excels at proving that with clear financials and stability sheets, in addition to bios of its trustees in initiatives reminiscent of diabetes and entry to healthcare.
The historical past of the charitable belief unveils the establishment’s lengthy legacy as a startup, initially based with assets from the philanthropic Helmsley couple within the Thirties.
The narrative is compelling, illustrating how a number of generations have benefitted from the belief’s constructive affect.
Total, this can be a definitive instance of an About Us web page for any establishment that needs to convey its legacy and core targets in a reliable method.
14. Perception
Screenshot from Perception, March 2024This know-how options supplier conveys transparency and a robust firm tradition on this About Us web page. It additionally hyperlinks to different webpages, delving into its entrepreneurial begin in 1988, its firm values, and awards.
As a Fortune 500 chief, this is a superb instance of an About Us web page that highlights the neighborhood and mission of a worldwide model to drive a constructive impression of its options.
Customers can obtain Perception’s Company Citizenship Report, which demonstrates its dedication to the United Nations’ World Compact and spotlights shopper tales of know-how enhancing healthcare and reaching sustainability.
15. Iron Mountain
Screenshot from Iron Mountain, February 2024A pacesetter in asset administration and digital transformation, Iron Mountain leans closely on its 70-year legacy (curiously beginning with a mushroom farm) and its “Elevate your work” messaging.
This About Us web page cleverly makes use of playing cards to facilitate navigation to its institutional pages and provides copy as wanted to reveal credibility, reminiscent of serving 95% of the Fortune 1,000.
The message within the featured video focuses on the tip purpose achieved by way of Iron Mountain merchandise – firms rent information and asset administration providers to raised serve their clients, which provides familiarity to its options in a sector that’s normally awash with jargon.
Total, this can be a high-quality instance of an About Us web page that celebrates a corporation’s legacy (with out being verbose) whereas holding a transparent eye on the long run and all its prospects.
16. MeanPug
Screenshot from MeanPug, February 2024MeanPug bets on a colourful and enjoyable About Us web page to seize consideration for its advertising company for legislation companies, which serves as a counterbalance in an area the place most companies undertake a severe tone.
The enjoyable begins with an audio observe of MeanPug’s identify pronounced with barks, adopted by colourful headers and artsy group bios (the pug itself is CPO, Chief Pug Officer).
The corporate then proves it delivers extra than simply enjoyable with its outcomes, evidenced by rising legislation companies from $0 to $100m ARR in underneath 3 years and even serving to to quadruple purchasers’ digital gross sales.
17. Oracle
Screenshot from Oracle, February 2024Since 1977, Oracle has considerably influenced the state of the tech trade.
With a outstanding legacy of accomplishments, reminiscent of pioneering the SQL database, Oracle encapsulates this historical past right into a concise timeline and hyperlinks to different institutional pages for extra data.
By specializing in its mission, Oracle encourages customers to navigate as they see match by way of its analyst studies, CSR, leaders, and investor relations.
Apparently, Oracle doesn’t function its merchandise on its About Us web page, focusing as a substitute on its company initiatives. It’s a very good instance of a easy web page that successfully conveys belief and encourages engagement.
18. OutSystems
Screenshot from OutSystems, February 2024Low-code platform OutSystems focuses on the fundamentals on this About Us web page – its areas, historical past, social proof, traders, and leaders – and does so in a means that shortly demonstrates the worth of its options.
By linking as wanted to different pages throughout its web site, OutSystems demonstrates find out how to construct an About Us web page that’s easy but compelling and invitations the person to remain and study extra.
19. Salesforce
Screenshot from Salesforce, February 2024A SaaS pioneer, Salesforce depends on its robust tradition and historical past to place itself as a customer-first, “buyer firm.”
That message is delivered clearly with its branding and duplicate, from the product names to the mascots and movies that discover its legacy and CSR efforts.
This About Us web page tells an entire story, starting with the problem to fulfill evolving shopper wants, then the answer of constructing a “bridge” to fulfill these wants, and concluding with its core values and tradition.
On the finish, the CTA asks if the person has any questions on getting on “the proper path” with Salesforce.
Briefly, that is how an organization with a wealthy tradition and neighborhood ought to construct an About Us web page that delivers credibility in a recent means.
20. ServiceNow
Screenshot from ServiceNow, February 2024ServiceNow leverages its tagline “when X works, the world works” to reveal its versatility as a knowledge and digitization platform for empowering a number of industries, reminiscent of healthcare, retail, and manufacturing.
By linking to truth sheets, its code of ethics, and investor relations, ServiceNow goes past what’s normally discovered on an About Us web page to reveal credibility and penetration out there (85% of Fortune 500 firms use ServiceNow).
That is an About Us web page that excels at driving a core message and intuitively linking to a number of, typically complicated, assets.
21. Sony Interactive
Screenshot from Sony Interactive, February 2024Sony Interactive leverages its robust gaming neighborhood and legacy on this About Us web page, that includes a product timeline with console blueprints and “quick information” that swiftly current spectacular gross sales numbers.
The structure is seamless and presents a myriad of institutional parts, reminiscent of its mission and international presence, in a way that encourages additional navigation.
That is evidenced by its placement of sister pages simply earlier than the footer, which incorporates the weblog, studio, product, and company pages.
22. Splunk
Screenshot from Splunk, February 2024Splunk focuses on simplicity for its About Us web page however provides parts like an interactive infographic and a video to spotlight the model’s scope and neighborhood affect.
A quick information part proves Splunk’s worth at a look, the place the person is inspired to discover additional by way of CTAs for the corporate’s pledge, newsroom, and extra.
Total, this About Us web page serves as a high-impact template for any enterprise that needs its viewers to understand its merchandise holistically and consider their broader social affect.
23. Tealium
Screenshot from Tealium, February 2024The spotlight of Tealium’s About Us web page is the animated infographic of its buyer information platform and the way its privacy-based assortment throughout channels ends in faster insights, ROI, and engagement.
This web page’s social proof is powerful. The info platform’s privateness compliance is assured by ISO and institutional requirements, as strengthened by accolades and case research.
Briefly, that is an instance of find out how to inform a narrative with an interesting component (on this case, an infographic) and use it as a basis for driving your model narrative.
24. Twogether
Screenshot from Twogether, February 2024Twogether weaves in its persona in each phrase on its About Us web page, with out buzzwords or fluff and supported by robust imagery and core values.
By summarizing its values within the 5 P’s (Objective, Individuals, Ardour, Efficiency, Planet), Twogether showcases how its mission and outcomes to purchasers are distinctive as a devoted B2B tech company.
Its supported charities not solely act as case research but in addition show the group’s values. Then, the model follows up with hyperlinks to find Twogether’s providers and targets.
That is an About Us web page instance for any company looking for to face out with an unmatched persona.
25. Upwork
Screenshot from Upwork, February 2024Upwork employs a letter from the CEO for this About Us web page, which is efficient in addressing each of its audiences: organizations looking for high-quality freelance assist for his or her initiatives and freelancers looking for alternatives to advance their careers and earn earnings.
It’s succinct but detailed sufficient to showcase the platform’s worth. The highest navigation lets customers study extra about Upwork’s leaders and its newest information.
For those who want to place an government of your group as a thought chief, adopting this method may very well be helpful by showcasing their voice on a key web page.
How To Write An About Us Web page To Join With Your Viewers
Connecting together with your viewers with an About Us web page is about authenticity and driving your model message in an interesting method, which inspires navigation to different parts of your web site.
As may be seen from these 25 About Us web page examples, all excel in showcasing their mission, what is exclusive about their model or merchandise, and welcoming the person to take motion.
The secret’s to take action in a inventive means that encourages conversions.
Due to this fact, if you wish to join together with your viewers by way of an About Us web page, I’d suggest:
- Maintain it quick and candy: Deal with the fundamentals–mission, values, and options. Then, consider the easiest way to showcase these parts swiftly to encourage engagement.
- Add a inventive component: Be it a video, infographic, shifting picture, or an audio observe, many examples of About Us pages on this article leverage distinctive codecs to have interaction customers.
- Make it enjoyable: Don’t be afraid to make your About Us web page enjoyable, as it could actually seize quick person consideration. You’ll be able to comply with up with information and social proof to convey credibility.
- Construction it as a hub: Fairly than muddle your About Us web page with copy and merchandise, use it to hyperlink out to belongings as wanted to have interaction your audiences and show your worth.
Remaining Takeaways
After analyzing the 25 About Us web page examples on this article intimately, listed here are the ultimate takeaways to bear in mind when crafting yours:
Creativity Makes Your Web page Stand Out
For a lot of firms, the About Us web page is a formality to fill within the sitemap somewhat than convey a singular message.
Nonetheless, many manufacturers transcend this, designing wealthy net pages and writing copy that stands out from the competitors. Discover your distinctive angle and be true to your story.
Characteristic The Individuals Behind The Model
Whether or not you’re a solopreneur, a dynamic duo company, or a full-blown international enterprise with 1000’s of group members, letting individuals shine makes an interesting About Us web page.
Most of the examples on this article function headshots and graphics full of persona, which convey model values higher than phrases.
Tie In Social Proof With Your Company Social Accountability
Showcase outcomes and convey the distinction your group is bringing to the world.
6sense and Salesforce are two examples from this text that function how their merchandise are altering their communities for the higher.
How are you altering yours?
Extra assets:
Featured Picture: Naumova Marina/Shutterstock
