Dive Transient:
- NBCUniversal and Google have teamed as much as take viewers behind the scenes of the Macy’s Thanksgiving Day Parade with assist from the Radio Metropolis Rockettes, per particulars shared with Advertising Dive.
- Three customized 30-second adverts airing in the course of the broadcast will comply with the storied dance troupe as they doc preparations for his or her efficiency utilizing Google’s new Pixel 8 smartphone, making use of its synthetic intelligence-powered photo- and video-editing options.
- The trouble is supported by NBCUniversal’s Highlight+ advert product that ensures marquee positioning for advertisers throughout linear properties and companion websites. Google Pixel is the primary advertiser to leverage the answer because it was introduced at Peacock’s NewFronts within the spring.
Dive Perception:
The inventive groups at Google and NBCUniversal are attempting to seize in-the-moment pleasure across the Macy’s Thanksgiving Day Parade with a trio of commercials that help the tech large’s Pixel 8 providing and provides viewers a particular peek contained in the celebration. This marks the second yr in a row that the 2 corporations have collaborated across the retailer’s annual vacation bonanza, which options reside performances and a line of memorable floats and balloons based mostly on iconic characters.
Google’s customized inventive starring the Rockettes will run on linear TV on NBC, in addition to in the course of the livestream on Peacock and in Spanish variations on Telemundo. A separate Google vacation industrial, titled “La Foto,” may also air for the primary time on English-language programming as a part of the parade broadcast. The spot depicts a person assembly his companion’s Spanish-speaking household and showcases AI-powered Pixel 8 perks like Greatest Take, which scans a collection of group pictures taken in speedy succession and composites the perfect take of every particular person member.
The Rockettes adverts equally promote the Pixel 8’s Audio Magic Eraser, which cuts out distracting noise in movies, and Magic Editor, a generative AI resolution that helps customers rapidly resize and alter qualities like lighting of their pictures. The concept is that the Pixel 8’s expertise can clearly seize vital moments regardless of the busy prep course of.
To maintain the Pixel 8 prime of thoughts for the gift-giving season, Google is tapping right into a Highlight+ product first unveiled at Peacock’s NewFronts presentation earlier this yr. The device ensures manufacturers a major time place throughout NBCUniversal’s One Platform properties and companion websites, reaching an estimated 30 million folks, in line with the leisure large’s web site. Highlight+ is positioned round aiding with elements resembling mass attain, model identification and consciousness and product launches.
