Worker advocacy applications can assist to amplify your model messaging, utilizing the private profiles of your workers to increase your attain in new methods.
And when you think about that non-public profiles typically get extra attain than model accounts, it’s much more related. However you can also’t be too prescriptive, as seeing the identical, generic, templated message from every of your workers appears compelled, uninteresting, and is unlikely to be efficient.
Want extra convincing on the worth of worker advocacy? This infographic from the workforce at Giraffe Social Media gives a variety of notes on the potential of an efficient worker activation plan.
